When the Utah Jazz sought to transform their arena, The Delta Center, with cutting-edge interactive content, they called on our expertise. Our mission? To create the Pura Wall: a grand-scale, highly interactive LED installation that captures the dynamism of the sport and the energy of the fans.
The Pura Wall is an impressive showcase of state-of-the-art interactivity, featuring movement detection via two NDI cameras. These cameras interact with passers-by, creating an engaging, lively visual experience. All software for the installation was crafted using TouchDesigner and carefully designed in collaboration with the Utah Jazz creative team.
Navigating the challenges of the distance between the computer and the large LED wall, we relied on our technical expertise to incorporate POE NDI cameras instead of standard USB devices. This solution allowed us to ensure smooth operation, despite the considerable distance of 150 feet between these components.
Our unique offering lies in empowering the Utah Jazz creative team to take control. We built software that allows them to alter color schemes, upload video assets, and manage durations for each visual element. They can even schedule content months in advance, providing the flexibility to keep the Pura Wall fresh and relevant for every game and event.
Drawing from our extensive experience in creating complex generative visuals, we designed a system that remains true to the Utah Jazz's visual language. Our ability to make elements parametric and customizable allowed us to create a solution that not only met but exceeded the expectations of our client while still keeping within budget.
Working closely with the creative director and art director, we brought their concepts to life, providing numerous options and iterations in a rapid timeframe. Our commitment to collaboration and delivering on time and budget underscores our value proposition.
If you're looking for a partner to create dynamic, interactive visual experiences that captivate audiences and allow for high levels of customization and control, look no further. We can't wait to help bring your vision to life, just like we did for the Utah Jazz at The Delta Center.
Behind the Scenes
Behind the Scenes
Pura Inspired.
This particle effect used Pura’s recognizable gradient of colors and encourages interaction with passers by.
Boom.
This effect, inspired by pressure waves coming from a speaker, has both customizable colors and completely customizable graphics. The Jazz creative team can simply upload any black and white image to be used in this “time warp” wave effect.
Jazz Inspired.
The inspiration for this effect was a sound wave made by music. Since the main movement of people in front to the cameras would be left to right this would be reflected by the “wave” moving though the text.
The text itself is customizable to be adapted to any specific event or branding that the team wants
Flip Out.
As with the other effects, this interactive flip board effect uses inspiration from the Jazz logo, but also allows any graphic or color scheme to be added for ultimate flexibility.